OUR MISSION

Provide The Best Marketing Solution for Orthodontists on the Market

OUR STORY

Humble Beginnings

In September of 2018, Keaton Walker started working as a marketing manager for a local company in SLC, Utah. After months trying everything under the sun to market this local business, he stumbled upon some amazing results using paid social media ads. With time, he decided to start his own ad agency – his first client was a local Orthodontist!

Meets Experience

Tyler Loveall was in the process of becoming an Orthodontist when he met a friend and mentor, Dr. Tyler Coles. Together, they started Ortho Marketing DFY, which Tyler helped scale to 120+ Orthodontic clients worldwide. Throughout this process, Tyler learned from and worked with the marketing teams from Nike, Adidas, Heineken, and the Golden State Warriors. He also helped grow Premier Orthodontics in AZ from 2-7 locations. Suffice it to say, he knows what he’s doing.

Teaming Up

Eventually, these two marketing powerhouses started to notice each other going after the same customers! They decided to team up, and Orthopatients as you know it today was born! Our clients are our complete and utter focus, and the field of Orthodontic Marketing will never be the same.

MEET THE TEAM

Keaton Walker

Salt Lake City, UT

Growing up in a family business made Keaton keenly aware of the problems these types of businesses face on a daily basis. When Keaton discovered digital marketing, he immediately clued into the impact it could have on local service based businesses. Leaning into innovation, he pioneered an easier way for patients and orthodontists to connect: conversational marketing.

Orthopatients.com was born from these truths: Marketing your practice shouldn’t be rocket science, and people should be able to message a business the same way they message a friend.

Tyler Loveall

Phoenix, AZ

When it comes to marketing, Tyler has seen it all. He got his start assisting in the growth of an Arizona orthodontic practice from 2-7 locations in under 5 years. Today, with over 7 years of small business and orthodontic marketing experience, he has helped over 200 orthodontic offices grow their practices worldwide. Understanding the human element in marketing, Tyler has mastered what is called “Sales Psychology”. He has researched and developed conversational marketing to better enhance user experience through social media and other marketing platforms.

When not helping orthodontic offices succeed, he enjoys the beautiful Arizona landscape, country-swing dancing with his wife, MarKee, and any off-road adventure. Tyler and MarKee welcomed their first baby girl in September 2020.

Amy Piercy

Phoenix, AZ

Amy has years of experience in account management, strategizing with orthodontists across the country. Amy has experience managing 30 practices at a time, guiding them through various campaign strategies and bringing their practices new growth. She understands the flow of communication necessary for doctors and their teams to feel understood while meeting important deadlines. With Amy, you will be with someone who truly cares for her clients!

Laura Ware

Lake Charles, LA

Laura is all about social media and marketing.

She has years of experience in an orthodontic office creating social media content as well as running a fashion blog for 6 years. She loves being creative with social media and finding the best way to produce the best results. Laura is always willing to lend a helping hand!

Laura loves spending time with her son and husband, taking photos, and thrift shopping for vintage pieces!

Katie Leth

Austin, TX

Katie’s background is in health and wellness, with over 10 years experience in management and customer service. She finds joy in creating world class experiences by treating every patient with the care and respect they deserve. She is thrilled to be a part of the OrthoPatients team.

On the weekends Katie loves spending time with her beautiful family, or shopping at local nurseries for additions to her ever-growing collection of houseplants.

Samantha Dominato

London, ON

Samantha comes straight from the orthodontic office! She brings years of in-house customer care and elite customer service. Having worked with doctors and practice managers she is acutely aware of the flow and function as well as the pains of a growing practice. Samantha prides her self on providing the best possible support by means of efficient communication.

When she’s not working with the team and our clients, she’s looking for the next lake to adventure and camp at!

Deborah Routon

Abilene, TX

Deborah has many years of office management in the plastic surgery industry. She has also spent over a decade directing sales for country clubs and golf courses, and served as a consultant for new properties on how to reach prospective members and build referral-based sales pipelines. All these positions have prepared her well for a position in orthodontic marketing!

Deborah loves to spend time golfing almost every weekend with her husband and playing with her toy poodle Motley and Bichon Frise Sterling!

Lisa Barrera

Wyoming, MI

Lisa is a Certified Dental Assistant and has several years in the dental world. She started as a dental assistant and front desk administrator, and then became a dental assistant instructor. She is passionate about teaching all things dental because she believes dental health is very important!

Lisa has 2 pre-teens, a dog and 2 cats. She loves spending time with her family and friends. When not behind a computer you can find her outside enjoying this beautiful world!