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Since the advent of Invisalign™, along with its cloud-based software ClinCheck, the world of orthodontics has undergone a significant transformation. Orthodontists started submitting their patients’ records or data to Align in exchange for a suggested treatment plan, and subsequently, the creation of aligners that shifted the teeth into a preset position. The general public liked…
Did you know, according to the Bureau of Labor Statistics, an orthodontist gets a yearly salary of $226,000 per year in practice? Undoubtedly, it is a financially profitable profession, with orthodontics frequently placed among the highest-paying careers in the United States. Many orthodontic students begin their careers by working as associates. Eventually, some of them…
The importance of conferences in academic life cannot be overstated. Still, with all of the attention paid to having papers approved and the stress of presenting or delivering lectures, they can often seem like an overwhelming experience. This, however, should not deter you from attending a conference since there are innumerable advantages and reasons to…
From the ancient Egyptians’ adoption of metal bands and catgut to the painful headgear that gave children nightmares about having their teeth straightened—many ancient civilizations devised complicated ways to straighten and maintain teeth alignment. Although orthodontic treatment has developed significantly throughout the years, it continues to evolve at an alarming rate. Many treatment options have…
Facebook ads are practically a must for many local businesses, especially in this economy. But despite the platform’s apparent accessibility, running Facebook ads for orthodontists can be really complex. Many local orthodontic offices post a few basic ads for their businesses, fail to get any traffic, and consider the money spent wasted. What gives? Turns…
Running any kind of social media page is tough, but it can be especially complex and frustrating for orthodontists, who have to deal with the day-to-day running of their practices as well. Fortunately, there are ways in which you can leverage social media to generate new consults every month and bring steady business to your…
Marketing for Orthodontists: The Definitive Guide (2022) Let’s face it: this whole “Internet Marketing” thing is confusing. Facebook, Instagram, TikTok, YouTube… Not to mention the hundreds of other marketing “opportunities” that appear in your inbox. This leaves the majority of orthodontists scratching their heads and asking: “What is actually going to work?!” This guide is…
Welcome back to Orthopatients! In this article, we’re going to answer a big question that a lot of small business marketers have: where can you get ideas for your marketing campaigns? We’ve got some creative and effective ideas right here. Below, you’ll find a breakdown of some of the most engaging and creative marketing ideas…
Want to know how a struggling orthodontist managed to master marketing and grow his business into a six-practice firm in Arizona? Below, you’ll find a breakdown of an in-depth interview that our CEO Keaton Walker held with Dr. Tyler Coles, a successful orthodontist in Phoenix, AZ. The interview goes over a wealth of orthodontic marketing…
An orthodontic business lives or dies by the strength of its marketing. Why? Simply put, because orthodontic offices rely on a constant influx of new customers in order to keep the doors open. But it’s not enough just to open your orthodontic business and put out a few advertisements, especially if you are only one…